Simon Morley Simon Morley

MBTI, Five Elements, Ketsueki-gata, and Urbanization in South Korea

I consider the possibility that the basic transformation in the physical environment caused by rapid modernizing development goes a long way to explaining Korean people’s shift from an essentially agricultural and process-oriented model of human personality to a mechanistic, abstract, and ‘managerial’ one typified by MBTI.

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Simon Morley Simon Morley

Korea goes crazy for MBTI

Last week in class, one of my students mentioned how Koreans her age (the so-called MZ Generation) are seriously into MBTI – the Myers-Briggs Type Indicator personality assessment test. As I soon discovered on trawling the Internet, MBTI is practically an obsession amongst the young here in Korea. Why?

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